The evolution of the Web has brought great change to the insurance
industry in the past two decades, both in cost reduction possibilities
and in insurers’ value to consumers. As insurers uncover opportunities
derived from Web-based technologies, yet another branch of the Internet
tree beckons with a golden apple. The “semantic web” has the potential
to deliver even more change—and opportunities—to insurers. So says a
report issued by the London office of Celent, a research and consulting
firm.
The semantic Web, the World Wide Web Consortium’s (W3C)
vision of the Web of linked data and its associated technologies, enable
people to create data stores on the Web, build vocabularies, and write
rules for handling data, notes Craig Beattie, author of the report.