Microsoft this week released a beta version of its Microsoft Mediaroom Presentation Framework to the 150 software developers that are part of the Microsoft program, allowing them to now directly import Web Services content into IPTV applications.
The Microsoft Mediaroom Presentation Framework will enable developers to more rapidly create new applications and services for the IPTV product, which will enable telecom service providers to differentiate their video offerings from cable and satellite.
In the past, creating interactive TV applications required special downloads and processes specific to the set-top boxes and TV sets, said Shari Barnett, director of media services for Microsoft TV. “This requires none of that – it pulls from existing Web Services data feeds and video and then, because of that, it updates itself as the Web site is updated.”
