When it comes to creative ways to make use of the Internet, most of the attention usually focuses on Google, either because of its dominance in online search and advertising, or because of its other Web-based services, such as Gmail and YouTube. Of course, the fact that the company is worth $120 billion or so might have something to do with it as well.
In any case, there's no question that Google is a great company and a leader on the Web. At the same time, however, there's another player that is arguably making use of the Internet in even more powerful ways, although it's not one that most people usually associate with creative web services. That company is Amazon, and it has become a leader in what's called "cloud computing."
