Web 2.0 concepts may be difficult for some businesses to implement, but it gives entrepreneurs new and improved ways to operate their business.
Take data storage, for example: Due to the popularity of transforming software into services, there have been huge advances in data storage. Amazon is leading in this area with their beta version of SimpleDB, a web service designed to make web-scale computing easier and more cost-effective for developers.
SimpleDB is different from its competitors because it stores structured data and has its sights on eventually replacing traditional databases such as Oracle, SQL Server, DB2 or mysql.