A funny thing happened in the buildup to the Web 2.0 Expo.
During briefings with Web application platform provider Etelos and PAAS (platform as a service) provider Bungee Labs, it became clear there is some disconnect on what companies qualify as platform providers and which simply don't.
For example, when asked if there were too many application platform providers in the market, Etelos Founder and Chief Technology Officer Danny Kolke said too many companies are calling themselves Web platform providers, even though they aren't actually platform providers.
"I struggled with this because when Facebook released their 'platform,' can you really build and host a database application on Facebook? As an enterprise app developer, can I actually build and host an app with Google?" Etelos told eWEEK while discussing the new beta of Etelos' AOP (Apps on a Plane).