All of a sudden, green is the "in" color. In 2007, the IT industry embraced the green datacenter concept. What followed was an avalanche of PR from vendor after vendor claiming that they were greener than their competitors.
Although not yet a global phenomenon, the green data center movement is rampant in the United States, the United Kingdom and Germany. A corporate social conscience? No. A corporate economic conscience? Yes. From CIOs to purchasing managers, the belief that a green IT infrastructure reduces recurring expenses has become self-evident.
