Many organizations make the faulty assumption that SOA is a panacea that can, and should be, applied to every situation. The reality is that service orientation is not the right answer for every scenario. The expense of service orientation cannot always be recouped and, in some cases, service orientation can actually do more harm than good. In this talk, Kyle Gabhart will explore the subject of selective service orientation and how to go about effectively governing the service orientation of the enterprise.