How many times have you heard that SOA is the next big thing? It’s particularly fascinating how the perspectives of customers and vendors evolve on ‘the latest thing’ and where they find the value. The Service Oriented Architecture (SOA) wars have been interesting to watch for exactly this reason. Integration vendors, pure-play BPM vendors and leading application platforms all have an SOA story. The major vendors have focused education efforts on teaching people what SOA is, and how it can make their infrastructures more ‘agile’. And while attendance in forums on the topic is still high, SOA strategy and execution is failing in many companies.Take, for example, a recent Forrester Research Survey that found 38% of companies with more than 1,000 employees are not using SOA and have no plans to do so. Of the companies that are using SOA in some form or fashion, 40% haven’t begun or are using SOA with no clear strategy in place. The 80/20 rules seems to imply that 80% of people don’t and won’t get SOA in the organization.