Microsoft is touting $300m in advertising pork to the shiny suits of Madison Avenue in return for a smart way to pimp its lacklustre web services."They are trying to make Windows cool, relevant and internet-centric," one contender agency is reported as saying in the New York Post. "They don't want to be seen as a stodgy computer company."
Apparently, the $300m brief is to help everyone understand that the baffling gaggle of Windows Live services are actually awesome.
We've been here several times before. Most recently, isn't the desire to be seen as hip to the web why Redmond paid $240m for a piffling 1.6 per cent of revenue-lite Facebook - a site Steve Ballmer described as a "fad"?
