For an experienced DJ, creating a “mashup” isn’t so difficult. Take the backbeat of a popular song, add the vocals or the melody of another song, and you can wind up with a combination that is at once familiar and original.
The notion of an enterprise mashup involves a similar approach. Take an application like Google Maps, for example, and use it to graphically display all the information in a real estate firm’s database about their properties for sale. Suddenly, static data takes on a whole new life.
In his Enterprise 2.0 blog, however, consultant Dion Hinchcliffe offers some words of caution for firms that try to run wild with the mashup idea, including 10 pitfalls that are bound to come up. Here are the top five:
