According to panelists at the Web 2.0 Summit on Thursday, startups that fight to be the next "It" platform probably won't survive the Web 2.0 era. Startups that fight to be a part of the platform have a far better chance.
Steve Ballmer, chief executive officer of Microsoft, kicked off day two of the summit. He discussed Microsoft's latest developer strategy called Popfly. Popfly was designed for non-coders to easily write components of applications into their Web services.
Additionally, Microsoft is on the hunt to acquire and host as many Web 2.0 applications as possible following its recent investment in Facebook.
"E-mail me at Microsoft.com if you think you've got something worth buying," Ballmer said, inviting the room full of entrepreneurs to attempt a dowry out of Microsoft.
