The Web 2.0 label covers a variety of tools, all aimed at helping people communicate and collaborate more efficiently. Most companies will focus on mashups, which mix data from internal and external sources in new ways. Some are simply innovative ways of presenting information, but the most advanced are full-blown apps, with many vendors promoting development platforms aimed at staff without programming experience.
Consumer technology has raced so far ahead of the enterprise that people used to blogs, mashups, and Ajax apps on the Web can feel like they've stepped through a time warp when they face circa 1990s technologies at work. Companies need to adapt, but wisely--not all Web 2.0 technologies are useful in business.
