Microsoft Corp. has teamed with public relations and marketing agency Burson-Marsteller on a campaign to garner industry support for asking regulators to scrutinize and potentially block the proposed merger of Google Inc. and DoubleClick.
Called the Initiative for Competitive Online Marketplace, or iCOMP, the group's mission, according to its Web site, is "to highlight important principles in online services and begin important industry discussions around copyright, privacy, and competition."
So far, Microsoft and Burson-Marsteller seem to be the only companies behind the initiative, though Gavin Grant, the U.K. chairman of Burson-Marsteller, said the names of companies and organizations that have signed iCOMP's online petition should be listed on the Web site by the end of Monday. Microsoft and Burson-Marsteller were planning to go public with iCOMP in a few weeks, but published reports broke news of the initiative Monday.
