Many enterprises are currently reorganizing their people, processes, and technology around services. A few are holistically revamping their enterprise architectures around SOA and embarking on roadmaps to achieve grandiose business goals.
Far more enterprises are trying to deal with the unexpected emergence of services and service integration requirements resulting from platform upgrades, portal mashups, ESBs, and service-oriented business requirements such as external partner federation. No matter how they come to SOA, enterprises quickly realize that they need to manage and govern services.
When these enterprises look out over the SOA governance landscape they see a jungle of registries, ESBs, Web services management systems, XML gateways, legacy identity and access management systems, ever-extending platforms, governance interoperability standards, and raw management standards. Knowing that "governance" is an almost primal need for IT management, technology marketing regimes have tried to fill the void with their brands.