There's nothing journalists like better than an easy piece of copy to write (actually, there are several things they like more: lunch at a Michelin-starred restaurant, test match tickets, a juciy bit of gossip ... but an easy bit of copy will do for starters).
An easy bit of copy is any one that features bad news - particulalry if the word "backlash" figures prominently; one that contains a 'hot' technology and one that contains an eye-catching headline,
So a report that says ""Rumors of SOA adoption rates are exaggerated," is a gift. Particulaly when it goes on to say that SOA is "pretty far along the hype curve," and is now suffering some backlash". The fact that journalists have been party to a lot of the hyping means nothing as there's no such thing as shame in the news media.
