AJAX - SOA - Web 2.0 - "Empowering Business Users Through Enterprise Mashups"
Service-oriented architecture (SOA) efforts are typically thought of as a “behind-the-scenes” solution. However, as SOA efforts have matured, enterprises have begun to focus on methods of improving SOA ROI by delivering these services to end-user communities via the Enterprise Mashup. Enterprise Mashups are compelling because they enable business users to self-integrate services from both inside and outside the corporate firewall in flexible, innovative ways, yet stay within the context of a security and governance framework that enterprises require.