Today, we'll look at the broader interactive marketing ecosystem, the competition between Google and Microsoft, and how this competition may affect the future of targeted PPC (and CPM or CPA ) advertising. Someday soon, the SERP will be the smallest part of your digitally targeted media buy. That's why the broader battle between Microsoft and Google matters.
Microsoft still leads in productivity software for consumers and information workers, as well as in desktop operating systems. Recently, there's been lots of buzz in the press about Google and its foray into Google Apps, which provides free Web-based apps (they eventually may be ad supported) that compete with the Microsoft Office suite.
