The MySpace generation isn’t the only one that gets web 2.0.
Top corporate executives are ramping up their investments in web 2.0, according to a new study from consultancy McKinsey & Co.
A survey of 2,847 executives around the world found that if they had the chance to do it over again, 42 percent of respondents said they would have invested more in web 2.0 services over the past five years and 24 percent would have invested sooner.
The survey also found that 46 percent of “early adopter” companies and 44 percent of “fast follower” companies reported that their web spending paid off faster and/or beyond expectations. The results did not include companies that did not invest in the Internet or those classified as “late followers.”
