DDJ: We've been joined today by Chris Clauss, director of Sensor Information Management at the IBM Software Group. Welcome Chris.
CC: Thanks a lot Jon.
DDJ: Chris, a recent announcement from IBM focused on new software that gives clients richer capabilities to share and analyze accurate and real-time data that's generated by sensors like RFID tags. Can you tell us a little bit about the specifics of this announcement?
CC: Great. So basically what we're announcing is a product called WebSphere RFID Information Center. And the real focus of this product isn't so much how we acquire the RFID data, but it's much more around how we do information management of RFID and other sensor data. And so basically what we've done is we've worked within a standard body called EPC Global and we've defined two Web services: