'It's clear that many of the services we consume and manage going forward will be services that exist outside of the enterprise, such as subscription services from guys like Salesforce.com, or perhaps emerging Web services marketplaces,' says David S. Linthicum, who will be giving a session at SOA World Conference & Expo 2007 in New York City, June 25-27, 2007. "This is 'outside-in' SOA," Linthicum continues, by which he means in essence reusing service in an enterprise not created by that enterprise, much as we do today with information on the Web.
According to Linthicum, those services outside of the enterprise existing on the Internet create a "Universal SOA" - ready to connect to your enterprise SOA, perhaps providing more value.