With the exception of design of new dashboards, repurposing consoles from the IBM Tivoli NetCool technology (originally designed for network node management), for the most part this is a regrouping of existing IBM products and services that have added some new content and focus.
For instance, IBM's Service Management body of offerings starts with a new "Business of IT Workshop" where CIOs are directory-level staff are taught the essentials of demonstrating the IT is, in effect, running the trains on time and meeting the demands of the business. It then drills down to more hands-on workshops covering service management strategy and planning and staff assessment.