While terrestrial radio has yet to fully embrace this, music social networking represents a large opportunity for terrestrial radio stations to gain relevance and currency online. Fundamentally there are two functions around music that social networking can fulfill:
One is to enable people to connect with others and show that they belong to a certain tribe represented by the music and bands they follow. That’s one reason band merchandise is so popular because it allows the wearer to make a statement as to how cool/hip/ironic/grungy/ghetto/sensitive/goth they are.
