Google's success Microsoft to consider advertising as a new revenue stream beyond its traditional licensing and subscription model, Microsoft's chief software architect Ray Ozzie said at a Goldman Sachs investor conference in Las Vegas. "Google's success very clearly caused an inflection point within the industry and within Microsoft," Mr Ozzie said.
Ozzie stepped into the top technical position at Microsoft last year, replacing co-founder Bill Gates and spearheading an important transition for the $US44 billion ($558 billion) company to extend its reach beyond the computer desktop.
