Over the last twelve months there have been thousands of words written about IMS, mostly praising this new technology as the new Holy Grail of mobile communications. Yet despite all this excitement only a small minority really understand what IMS is all about. Addressing this, TelecomsEurope has asked Mac Taylor, ceo of the Moriana Group, to produce this executive guide to IMS. Operators are currently evaluating the migration from circuit switched technology to next generation packet switched networks based on IP. There are four sets of drivers for this evolution: OpEx cost-reduction, revenue enhancement, disruptive competition and market saturation.