Hard-nosed executives recognize that there are costs associated with any benefit. To convince today's upper-level decision makers to approve strategic investments, they need to hear more than phrases like "essential to the business," "the results are too unpredictable," and "yields intangible benefits." In the world of Web development, the move from HTML to AJAX-powered HTML can often be achieved at a relatively low cost, but there are both direct and indirect costs associated with AJAX that must be taken into account. A close analysis of these factors will enable business managers to make more well informed decisions when considering AJAX adoption in a particular application and across their organization.
