"Services" are everywhere, from internally-focused SOAs to public services from Federal Express, eBay, Amazon and Google. But there's no "User" in "SOA" and delivering services to business users can gets harder when enterprise application requirements for security and availability are added to the requirements list. AJAX (and Web 2.0 in general) represents a vast improvement of client applications in terms of usability. AJAX is the future of rich enterprise application development. Developers have the opportunity to deliver new, advanced methods for data manipulation and visualization. Most important, AJAX complements the loosely-coupled nature of Services perfectly. AJAX can make the perfect delivery medium for services to business users. But his synergy required a proper architecture. JackBe's unique combination of AJAX and SOA expertise will help attendees understand the needs and solutions to create truly Enterprise AJAX solutions using AJAX and SOA.