When you’re as big a services company as IBM ($12 billion in third quarter 2006 alone), doing work for as many customers as Big Blue does, you start to notice some patterns in the work you do.
Take insurance. IBM counts many insurance companies as customers, and their needs are unique. But they also tend to share some of the same business processes, such as RQI (rate quote issuance), the process for developing a rate quote for home or automobile policies.