But nothing would be done toward convincing the boss that SOA matters.
Although SOA is the IT story of the year—of the decade, for that matter—it's one that falls on deaf ears in the executive suite. The CEO, CFO, and COO have heard all about IT's transformative powers, and they've understandably developed chronic technology fatigue. No matter how many compelling testimonials there are about successful SOA-enabled software integration or faster upgrades to the corporate Web site, SOA still seems irrelevant to their pressing business challenges. Instead, it presents further evidence of the parallel universe inhabited by IT managers and many of their business colleagues.
