While BEA and other vendors view SOA and BPM as complementary, the challenge for product evangelists is to convince customers that BPM has matured to the point where it's a whole different animal from past incarnations, he said. In his view, the perception of BPM may have to overcome some of its 20 year history.
"BPM has been around for a while," he said. "The thing about BPM, which we are really working to educate the market on, is that we have a new generation of business process management products that really blend the best of the methodologies that have matured over the last 20 years."
