Deploying an enterprise-wide SOA is not just about developing and deploying components and services -- it’s about changing the DNA and culture of IT to become more product-management oriented.
While most IT shops talk about meeting the needs of the business, Wachovia’s Corporate and Investment Banking (CIB) CIO Susan Certoma and Tony Bishop, her head of technology product management, talk about SOA as an ongoing process of product development and evangelism -- a methodology for productizing responsiveness to changing customer needs.