While the SOA concept is not new, the software that supports it is becoming more robust and is a major driver behind its popularity at this year's SIA show. And many financial services firms are implementing SOA in order to boost customer-centric capabilities.
Carol Dow, principal in corporate technology services at The Vanguard Group, says a customer-centric attitude permeates the entire culture at her client-owned firm. "Being consistently better than competitors on investment returns, understanding and providing services that our clients desire, and being easy to deal with all ties into our SOA philosophy," says Dow.