It has the potential to put in-house corporate developers in more control by inventing on-the-spot applications - in some cases in just five minutes - to solve immediate business challenges, Smith said in a speech to technology executives at the PHP conference in New York City on Thursday.
IBM's new Enterprise Mashup uses web services such as news feeds, weather reports, maps, traffic conditions and wiki technology to allow people to create a customised business applications in less than five minutes.
Rapid adoption of Web 2.0 components available free on the internet is allowing clients to experiment by marrying combinations of online services with existing data and information from inside their businesses.
