Enterprise service oriented architecture (SOA), or, according to SAP, enterprise services architecture (ESA) took center stage in Orlando Tuesday during the SAPPHIRE '06 afternoon keynotes, delivered to more than 15,000 attendees. "The industrialization of software is upon us," said Bill McDermott, president and CEO of SAP Americas, and corporate officer of SAP AG, at SAP's annual user conference. "We're moving into a world of mass customization," he added, noting that the industry is moving toward component-based assembly, while industry-specific solutions are now being decomposed into smaller enterprise service repositories that all applications can draw on.
