People who know me would generally agree I'm a straightforward guy - I pretty much just like to move in the direction I've said I was going, rather than try to move from side to side and finesse something. So when it comes to technology, I tend to like to go with technology because it makes sense, and I usually assume that most IT organizations work that way as well.
But when you look at a technology like Business Process Management (BPM), you can see that the straightforward approach may not be the best, fastest, or even most successful route towards deployment.
BPM is a tougher sell on a straight technology basis, because it relies either on an SOA or an EAI environment that enables a service approach, and because the capabilities it provides have to date been implemented, albeit poorly, in actual code.